You can get a little creative and play around that, but there is no need to stray too much from what we all know that works. Reading black text is easy on the eye and it is something people are used to seeing. When choosing a website color scheme, keep in mind that the background color’s purpose is to punch the body of the page forward and keep the focus on the content. A modern color palette will do great with a younger audience while a more neutral color palette might be better for older folk.Īnother thing to keep in mind is that a bright website color scheme full of vibrant colors can cause eye fatigue and drive visitors away. Know your Target AudienceĪ good website color scheme is one that your target audience wants to see. The website color scheme has to be inspired by the product or service.

It always comes down to the product or service that you are selling and you have to choose beautiful colors that pair well with the product.įor instance, if you are selling environmental products, the logical way to go would be by choosing a green color scheme rather than, for example, a red color palette. Website color scheme tips Determine the Product / Service You Are Selling If you want to help them cross the line between visitors and customers, you have to think about everything, especially about the website color scheme. With that in mind, you have to know that all elements on the website affect the visitor’s final decision. In today’s competitive market, there are many businesses out there and the key is to stand out from the pack in some way if you want to turn the visitors into customers.

Make the visitors interested in your brand.

The best website color palette is the one that will help you: The Importance of using the proper website color scheme Cool color schemes will make the user feel more welcome and comfortable on your website while enhancing the overall user experience.įor Amelia, our WordPress booking plugin, we chose the calm and neutral blue color scheme with bright accents. One of the things that easily gets overlooked is the color scheme because people often underestimate it.Ĭhoosing the right website color schemes might not seem like much, but it can get you a long way.

Why are website color schemes so important?Įverything, every little detail that is a part of your website design is important and impacts the user experience in some way.

Spotify palette color meaning